LOGOS !!!

please, download this video onto your netbooks. In class we are going to analyze each logo.

Intertextuality is the shaping of texts' meanings by other texts. It can include an author’s borrowing and transformation of a prior text or to a reader’s referencing of one text in reading another. The term “intertextuality” has, itself, been borrowed and transformed many times since it was coined by poststructuralist Julia Kristeva in 1966. As critic William Irwin says, the term “has come to have almost as many meanings as users, from those faithful to Kristeva’s original vision to those who simply use it as a stylish way of talking about allusion and influence.”^[1]From Wikipedia, the free encyclopedia.

Watch this commercial:
1- try to find a connection between the lyrics of the song and what you see
2- why is this an example of intertextuality? there was a famous song in the seventies performed by a famous duet. what song am I talking about? what singers are they?
 www.youtube.com/watch?v=TVGmdwHTP1I

http://youtu.be/lKnwYLQPCrs Madonna Lucky Star

Madonna: Lucky Star

Star light, star bright -Intertextuality

Nursery Rhyme & History

Nursery rhyme of "Starlight star bright" with American history 
The lyrics to the "Starlight star bright" rhyme are believed to be of late 19th century American origin and the words allude to the fantasy that you can wish upon a star. This "Starlight star bright" poem has no doubt been used on many occasions to quieten a child or children ready for bedtime as they look out of the window waiting  to see "Starlight star bright" - the very first starlight!

Starlight star bright poem  Star Light Star bright, The first star I see tonight, I wish I may, I wish I might,Have the wish I wish tonight.